Articles
Graphic design Cardiff: Preparing your brief
Whether you're a small organisation planning a direct marketing campaign, or you've decided to re-brand and you need a logo that represents your new brand values, you need to draw up a brief before you go searching for an agency to handle your graphic design. Cardiff is home to Limegreentangerine, and although we always work closely with clients to achieve and often exceed their aims, it always helps to come to us with a brief.
Why do I need a brief?
If you're approaching an agency to handle your graphic design, in Cardiff or elsewhere, the first thing you'll be asked is what you want to achieve. A brief, even a basic one, will help you to explain your requirements to the agency, giving them a clear idea of your expectations for the project. Here are some key things that it's worth including in your brief:
- Type of creative - are you looking for a website, a multimedia presentation or a printed brochure? Start with the obvious - what you want to see at the end.
- Target market - this is an incredibly important part of the brief, and one that a creative graphic design team will want to explore with you in more detail. Knowing who your market is helps to target your design and content so that it can provide tangible results for your business. Think about age, spending power, demographics, culture and any other factors that define the market you want to attract.
- Budget - it's equally important that you have a budget for graphic design. Cardiff companies, like those across the UK have to be careful with marketing budgets, and you'd be surprised at the great quality you can get if you take the right approach - even if you haven't got tens of thousands to spend. Remember that you have to budget not just for graphic design but also for print, delivery and packaging, depending on what sort of project you're considering.
Your brief doesn't have to be complicated, detailed or even very long, but it must give your agency a clear idea of what you want to achieve. Arriving at a creative meeting with a brief gives you and the agency gives you a starting point from which you can create exactly the type and style of communication that will work for your business.
Limegreentangerine is a creative agency that can help you with all your marketing needs - from exhibition stands to e-commerce websites, all using the best principles of graphic design. Cardiff is home to a wide range of creative talents and limegreentangerine has harnessed experts in print, online and presentation marketing to help your company gain a competitive edge within its target market. Call us today on 029 2046 2544 or fill in our online enquiry form to find out more.