ActiveQuote is a unique health insurance comparison website. They are the first to truly offer instant online comparison quotes from leading health insurance companies. limegreentangerine won a three way pitch to produce the identity, brand concept and look for the website.
A relaxed illustrative style was chosen and commissioned to represent the brand, providing an approachable, friendly look to a somewhat serious transaction – a distinctive look to reflect its offering compared to other traditional insurance companies. Particular emphasis is placed on the unique horizontal five quote system which allows the user to easily scroll between higher or lower quotes either side of the recommended ‘ActiveQuote’, this is highlighted in the logotype.
Twelve months on, ActiveQuote remains to be the only true online comparison site for health insurance and is now a main supplier to Tesco.