Cardiff Devils are Wales’ most successful sporting team. With a loyal fanbase and a new home in Cardiff Bay, the Elite Ice Hockey League team required a new approach to their branding and marketing.
As official design partners, limegreentangerine were asked to look at the brand language – producing an entirely new, coherent and fresh visual system, enabling the Devils to compete in an ever more challenging climate.
LGT produced a comprehensive brand guidelines that covered everything from creation and implementation of new sub-brands to advertising, photographic treatment, e-marketing, signage, advertising, merchandise, playing jerseys and online presence.
