COS Complete Office Solutions is a South Wales, family run business offering a comprehensive portfolio of business products and services from office supplies, print, merchandising to interior fit-out and renewable energy. After over thirty years the company needed to refreshen their brand as it was severly outdated and no longer represented the younger team now responsible for driving the business forward.
We were tasked to rebrand the group with it's several divisions in a more contemporary, cohesive manner. Each division needed to stand its ground visually but be treated in a way that enabled the group to maintain ownership.
Our solution came in the form of a global evolving sphere of fluid shapes, representing the ‘complete’ nature of the group and connectivity of the divisions. Each division having it’s own colour palette and form to illustrate the diversity and positioning the group as contemporary, diverse and constantly evolving. The new look was rolled out across print, web and livery.