Depression Alliance Cymru commissioned limegreentangerine to help rebrand their organisation. After becoming an independent organisation the charity wanted an image that represented their new approach to combatting depression - a condition that can prevent those affected from getting on with their life. The route to recovery from depression is a ‘Journey’ and this word seemed the perfect name for the new organisation.
A style and tone of voice were defined and simple typography was combined with quirky illustrations to add light humour to a somewhat delicate and often misdiagnosed subject without being condescending. The Journeys look is unconventionally fresh and has made a huge impact in the community and to the organisation both externally and internally.
