Wales’ largest theme park Oakwood tasked three design agencies with the job of revamping their marketing material. The brief was to promote the theme park’s venue and bring to life the rides. limegreentangerine won this competitive pitch with the creation of the ‘Take a Ride on the Wildside’ campaign featuring a group of likeable furry characters called the Woodland Bunch.
Sly, Newty and Nuts were placed in colourful leafy surroundings to give the park a magical, countryside feel.
The cartoon characters have been applied across all of Oakwood’s printed marketing material including advertising, park maps, point of sale, ticketing, sales leaflets and they allow for future merchandising opportunities.