Startup business RentalSpec design, manufacture and source innovative products for the tool hire industry with increased capacity, functionality, ease of maintenance or economy in mind. limegreentangerine created an identity and website for the business.
The Mark was based on machinery components and represents the three core activities of the business – product innovation, design & manufacture and global sourcing. The fourth highlighted element illustrates RentalSpec being an integral component.
The look is sleek with the sophistication and refinement that you would expect from a design conscious business.