IT expert Robert Dance commissioned limegreentangerine to brand his IT startup business. After undertaking a name generation workshop the name RockIT was chosen as it was felt that it best represented the two core brand values - fast service and friendly support. The brief was keen to emphasise that the company is as much about people as it is IT.
A simple colour palette of black and orange was used wisely to ensure the brand appeared approachable, less technical and, above all, instantly recognisable. The project deliverables included a content managed website, email marketing, van livery, and various print collateral.
Since its inception in 2008 the company has gone on to become one of the fastest growing IT businesses in South Wales and won the 'Top IT Company in Wales’ by the Bestof in 2010.