Traveline Cymru is the number one supplier of public transport information across Wales. To maintain their lead in this sector, limegreentangerine gave the existing Traveline Cymru brand a face lift, including a full set of brand guidelines to reflect the new, modern and vibrant branding. Presenting an updated 3D version of the ‘Traveline Tim’ character, the project developed the brand into elements which are modern, identifiable, customer-focused and user-friendly.
The rebrand and marketing collateral went on to win a prestigious industry award and was shortlisted for a Canmol: Wales Marketing Award.