Bartholomew Hawkins brand identity

Bartholomew Hawkins

Expert minds make bright futures…

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  • Finance
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Bartholomew Hawkins

Expert minds make bright futures…

Background

Bartholomew Hawkins Group are independent Chartered financial planners and wealth managers with bases in Bridgend, Bristol, Cardiff and London. Their business trajectory and aspiration had outstripped the performance of their existing, anachronistic brand. We partnered with them to develop a fresh brand identity and proposition to meet the growing goals.

Their brief was to define a focus that married modernity with the traditional roots that connect with their high-net-worth clients. 

Bartholomew Hawkins embossed logo design
Bartholomew Hawkins old logo
Bartholomew Hawkins logo development
Bartholomew Hawkins positioning

How we helped

Stripping back their previous logo – an elaborate, intricate, heraldic coat of arms – we simplified down to the core element, a Knight; an apt symbol of strength, integrity, guardianship and heritage. 

The new Mark’s form mirrors that of a chess piece; likening wealth management and financial planning to the qualities of chess – strategy, foresight, intensity and intelligence wherein the greatest mind wins. The common factor being successful in both cases requires foresight and the ability to acutely process every permutation of each variable, adapting swiftly and smartly.

The Mark features a ribbon-like flourish which on one level gives a contemporary nod to the previous logo’s heraldic mantling, whilst on another, makes quiet reference to the company’s Chartered status. This is one of their primary service propositions which enables BH to stand apart from a vast number of competitors and one-man operations.

Bartholomew Hawkins office design
Bartholomew Hawkins business card design
Bartholomew Hawkins office signage design

Building layers

The ribbon expands throughout the brand to a series of bespoke illustrations. These assets are introduced bring to a distinct differentiation against a vista of unimaginative industry-typical backdrop of staid, metaphor-filled or staged stock imagery.

Bartholomew Hawkins illustrations

Positioning

It was crucial that Bartholomew Hawkins was represented as a collaborative team of accomplished, experienced experts and not the average sole trader or high street advisor. They are a team of product specialists who collectively craft holistic advice and connected strategy with the aim of growing their clients’ wealth and in doing so securing their future. This inspired the strapline ‘Expert minds make bright futures’ – a play on the adage ‘many hands make light work.’

Bartholomew Hawkins brand design cardiff
Bartholomew Hawkins brand photography cardiff
brand design for Bartholomew Hawkins

Next move

The group is split into two divisions; BH IFA and, for high-net-worth clients, BH Asset Management. Colour creates the visual distinction between the two; a purple/grey palette for BHIFA and black/gold for BHAM. Evolving the notion of chess, these palettes form the basis of a custom, handmade set...

Bartholomew Hawkins branded chess set Bartholomew Hawkins knight chess piece Bartholomew Hawkins knight chess piece making Rook chess piece for Bartholomew Hawkins Finished Bartholomew Hawkins chess board Branded chess set Bartholomew Hawkins branded chess set

A bespoke chess set

We commissioned Purling London, whose deluxe and bespoke art chess sets sell internationally and through retailers including Harrods. Collaborating with Midlands-based artist Kate Brinkworth, the two crafted a one-off chess set that would create a striking and impressive centrepiece in the firm’s conference room.

Each triple-weighted, boxwood piece is hand-carved and individually painted at the artist’s studio. They sit upon an exquisite custom lightbox-come-board, handmade by a local framer using French hardwood and strengthened glass to create a dramatic, up-lit finish. 

Photography documenting each step of the production journey captures the manufacture, illustrating the care, quality and craftsmanship whilst building a layered story. The attention to the detail amplifies the brand’s values and intelligently reinforces the message of a connected team of specialists. 

Bartholomew Hawkins carpentry
kate brinkworth

Into action

The new brand has been implemented online and offline across collateral including advertising, stationery, literature and direct mail. Their Cardiff Gate headquarters was transformed by carrying elements of the visuals throughout, creating an impressive branded interior for both staff and clients to enjoy.

Bartholomew Hawkins bespoke chess set
Bartholomew Hawkins advert design
bespoke chess set for Bartholomew Hawkins
website design financial
Bartholomew Hawkins brochure design
We appointed Limegreentangerine in early 2013, this was after we had interviewed 12 agencies for the project. It has proved the right decision. They took us on an incredible journey; from initial story boards to final logo design, to palettes to final literature artwork – they were a joy to work with and both very creative, and broad in their thinking. The end results for both website and brand sets us apart from our competitors and really adds value. Richard Lord, Managing Director