Serious technical mountain clothing with a compelling brand narrative
The brainchild of two former Royal Marines, Jöttnar make serious technical clothing for mountaineering, winter climbing and all-mountain skiing. They tasked us with creating a brand with a compelling narrative.
They sought to create a serious kit, constructed to shield against the most brutal, extreme environments. Each piece designed to capture the purity and elegance of the Scandinavian landscape where they had spent so much service time. Ultimately, the goal was to create a more considered product that out-performs any other mountaineering clothing product.