Former Welsh rugby player Richard Parks aims to climb the world’s 7 highest summits, venturing the last 2 degrees to the South Pole and the last degree to the geographic north Pole. All against a 7 month clock. 7 summits, 3 poles, in 7 months – a world first.
limegreentangerine worked with Richard since its conception to ensure that the 737 branding for this unique expedition truly captures the epic spirit of this adventure.
Online, the 737 website is both a promotional tool and a portal for users to track Richard's progress. An interactive map and terrain diagram enable users to view the race against the clock. Google maps and interesting facts regarding the nine locations offer an educational perspective to the challenge and a diary blog allows Richard to share his daily thoughts with the world whilst video and audio galleries provide a background to his adventures.
