ComfiSpec provide a definitive collection of gynaecological products and services to the health sector. Parent company Williams Medical Supplies approached limegreentangerine to help rebrand the product range with the aim of increasing their market share, using a distinctive brand identity which appeals to Practice nurses.
After significant market research, the complete product range adopted the Comfi Range name and a new more modern, feminine style. The former name, ComfiSpec, was relegated to become a product name which was where it originated. To raise brand awareness and exposure, Comfi Range pursued a more public facing role with posters in doctors surgeries discussing cervical cancer facts and statistics. The new website aims to provide an online area for Healthcare Professionals to discuss relevant issues and keep up-to-date with the latest news and events.
The new look was rolled out on packaging, print material and online in April 2010, receiving high praise from Practice nurses.