With a successful career in confectionery and two children with nut allergies, Mike Woods saw a gap in the market. He approached limegreentangerine with a concept for a nut free cake company – a food company which understood the dangers of food allergies and sympathised with this minority group.
The ‘Just Love Food Company’ was conceived as a result of these aims and objectives. The concept was simply based on two things – Love and Trust.
The first two products, a ‘Sparkly Princess’ celebration cake and a ‘Monster’ cake, were launched in April, exclusive to Sainsbury’s.
The company plans to extend it’s range with several other products this year.