With a growing reputation and increasing international reach, NDCW's need to meticulously manage their brand in multiple venues on each tour is more important than ever...
After over 25 years, Diversions, Wales' national dance company, changed its name to National Dance Company Wales. Having worked closely with NDCW to develop various national and international tour promotional literature, limegreentangerine were responsible for producing the rebrand, accompanying materials and website.
With a growing reputation and increasing international reach, NDCW's need to meticulously manage their brand in multiple venues on each tour is more important than ever...
The new website served, as with the print materials, as a frame to put their product – the dance – front and centre. Allowing it to speak for itself in an uncluttered environment. There is no better way to express the diversity and power of the performances than through the images themselves. The brand simply serves as a frame.
With a growing reach and increasing international reputation, National Dance Company Wales the need to carefully manage their brand in multpile venues on each tour is more important than ever. As they enter their thirtieth year, they performed a special evening of performance, which was accompanied by a special edition programme beautifully printed on a heavy, uncoated stock with an extra special matt silver foiling to the cover.
Visit www.ndcwales.co.uk
