You must install Adobe Flash to view this content.
Former Welsh rugby player Richard Parks aims to climb the world’s 7 highest summits, venturing the last 2 degrees to the South Pole and the last degree to the geographic north Pole. All against a 7 month clock. 7 summits, 3 poles, in 7 months – a world first. Richard devised the challenge after reading Sir Ranulph Fiennes’ autobiography. He subsequently contacted the British Adventurer who agreed to accompany Richard on two of the climbs.
limegreentangerine worked with Richard since its conception to ensure that the 737 branding for this unique expedition truly captures the epic spirit of this adventure.
Stunning black and white photography captures the isolated, solitude of the hostile environment Richard faces. Graphic features such as rough edges on web pages, 7 'hidden' peaks in the ‘challenge’ type coupled with the graphic 'horizon' in the logo marry with breathtaking panoramic imagery amplify the daunting prospect of what the enormity of this gripping adventure.
The Challenge started in December 2010 and aims to raise £1million for Marie Curie.