Established by the Welsh FA and the Welsh Football Trust with football legend Ian Rush MBE, the Level Playing Field campaign targets disadvantaged and BME youngsters on the fringes of society who find it difficult to play football regularly, or even at all.
An illustration of two active children playing football within a multi-coloured globe forms an icon which truly encapsulates the all-inclusive nature of football. The mantra 'football has many colours' - provides the basis of the level playing field branding identity.