Imagination at play
Nicola and Lisa wanted to create a true companion for young children, a key into the world of imaginative play, a friend that wants to be part of the adventure. Named after the dolls they had as children Bonnie and Pearl make dolls, lovingly designed and crafted to last.
Stocked in Harrods, Celtic Manor Resort and various across London stores, the dolls are made to a high standard so the toys can be enjoyed and loved as a life long friend.
Whilst Bonnie & Pearl's online store looked great there were major floors in it's architecture causing a convoluted user journey and poor seo which was ultimately affecting sale conversions. Plus, it wasn’t optimised for mobile which accounted for 50% of visitors.