A rebrand devoted to pet care
Budget Vets have practices across South Wales – Newport, Risca, Blackwood, Porth and Abertillery. Their problem was simple; the word ‘budget’ in their name attracted a loyal customer base but would often prove off-putting when recruiting. This was compounded by their existing uninspired branding which sank into the background among their competitors.
They approached us for help. In an increasingly squeezed market, they need to find a balance between friendly and approachable but equally inspirational to employees, existing and potential. They needed to communicate ‘budget by name, but not by nature’.