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Rockit
Brand Identity
IT expert Robert Dance recently commissioned limegreentangerine to brand his new IT business. After undertaking a name generation workshop RockIT was chosen as it best represented the two core brand values - fast and friendly. The brief was keen to emphasise that the company is as much about people as it is IT. A strict colour palette of black and orange was used wisely to ensure the brand appeared approachable, less technical and, above all, instantly recognisable. The project deliverables included a content managed website, email marketing, van livery, and various print collateral. RockIT launched in July 2008.
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