What's New
Freshbaked PR
Brand Identity
When entering a competitive marketplace where many of the PR agencies in Wales have been established for a number of years, it was essential that as a new agency freshbaked PR stood apart from its nearest competitors in terms of its look, feel and offering. limegreentangerine worked closely with the freshbaked team on developing the brand for the new division. Make a Statement was conceived using bold graphics and typography to illustrate the organisations fresh and funky approach to PR. The project covered the full spectrum of marketing material including brand identity, advertising, website and a unique direct marketing concept in the form of a 1975 classic Bedford ice cream van affectionately known as Betsy. limegreentangerine were tasked with the challenge of turning this blank canvas, a well worn, disused ice cream van, into a cutting edge, visually appealing brand marketing tool. The end result makes passersby stop in the street and warms even the coolest of business prospects.
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