What's New
Hoopla
Brand Identity
In existence for over ten years, Content Management System, Topaz has been sold as a premium product to businesses and web agencies alike. To increase sales and improve the company focus, Cardiff based Software Engineers, Logic Software decided to mass market the software to the creative industry. The product was rebuilt from the ground up and repriced to appeal to small and medium size design agencies that do not have their own CMS system or technical team. Aimed at the creative industry the product needed to be funky, simple and creditable. The product was renamed Hoopla and a series of multi-coloured concentric circles were chosen to symbolise the endless possibilities that are achievable from the same central workings.
