Codi Group rises
- Date 10 June
- Category Project updates
Leading home providers Linc Cymru and Pobl Group merged in 2024 to form Wales’s largest housing group. Limegreentangerine helped steer the branding strategy, delivering on a big vision to be both large and local.
We’re proud to unveil our work with Codi Group – a bold new name and brand for a housing association with big ambitions and a bigger heart.
Our journey together began with a single, powerful word: Codi. Welsh for to rise, it captured everything the brand stands for; lifting people and life chances, raising standards, building opportunity, and creating places and communities that feel like home. A lasting local impact at a large scale.
From naming development to brand strategy through to visual identity and launch video, we worked closely with the Codi leadership team to help articulate a renewed sense of purpose. A purpose grounded in community, shaped by people, and delivered with pride.
This wasn’t just about a new logo or colour palette, it was about building a brand that speaks confidently and clearly to customers, staff, partners, and stakeholders alike. A brand rooted in place, people and potential.
Jayne Rotheroe, Director of Marketing & Communications said; “Working with Limegreentangerine has been a fantastic experience; their creativity, expertise, and calm professionalism helped us articulate a bold vision rooted in our Welsh heritage and driven by a desire to rise together. Despite the tight timeline, their collaborative approach made the process seamless and delivered a brand perfectly aligned with our future vision.”
We’re excited to see Codi continue to rise, and we’re honoured to have played a part in shaping its next chapter. There’ll be lots more and a full case study to come soon.
