Where nature shines
- Date 02 December
- Category Project updates
Dark Sky Collection is an invitation to immerse in cosy retreats, farm life, stylish cottages and memorable experiences wrapped by, and surrounded in, breathtaking Brecon Beacons landscape.
The family-owned farming estate asked Limegreentangerine for help developing their brand and in doing so, their storytelling. Our work with Dark Sky Collection centred on uncovering and articulating the truth of a remarkable and unique farmstay offering. What began as a collection of 22 unique Welsh holiday homes, camping pods and experiences evolved through strategic definition into a brand built around a compelling central positioning: where nature shines.
Dark Sky Collection offers guests something increasingly rare: the possibility to experience the night sky in its full, uninterrupted brilliance. Located in some of the darkest skies in the UK, these stays provide a gateway to the awe, stillness, and perspective that only nature at its most pristine can offer. Our role was to translate this distinctiveness into a high-quality brand that feels confident, cohesive, and true to the family who built it.
It was clear that the Davies family’s 35-year legacy is defined not just by creating beautiful places to stay, but by the sustainability, care, and pride they bring to sharing their farmland and estate with guests. Their commitment to thoughtful design, heartfelt hospitality, and, above all, environmental responsibility became the foundation for shaping the brand narrative.
The positioning “where nature shines” was developed to capture both the literal brilliance of Wales’ dark skies and the emotional clarity that guests experience while staying there. It expresses a place where the land, the stars, and the feeling of arrival all converge, where the natural world is allowed to speak for itself, and where guests can reconnect with something timeless.
From this positioning, we crafted a brand story that reflects the Collection’s ethos: offering memorable, relaxing stays in an extraordinary location, championing sustainable practice, and creating a genuine home-from-home experience rooted in warmth and Welsh heritage. This is the story we told through the new logo – a flowering constellation – and throughout the visual identity system.
Dark Sky Collection now stands as a brand with a clear identity; celebrating the wonder of its nature, inviting guests into a world where nature shines, and where they, in turn, can slow down, look up, and feel part of something bigger.
Learn more, or book your stay at darkskycollection.co.uk
