Weaving the story of Lost Loom

We’re thrilled to introduce a brand with a story woven deep into its DNA. Lost Loom, a brand we’ve carefully named, crafted, and launched into the world with a distinct identity and a seamless eCommerce experience on Shopify.

The name Lost Loom reflects a reverence for traditional craftsmanship – celebrating the artistry of the far east, while making it relevant for today. It speaks to the beauty of heritage textiles, the hands that create them, and the rich stories behind every thread.

At the heart of Lost Loom lies a simple yet evocative statement – find yourself lost. This philosophy invites customers to embrace the beauty of wandering, to explore the intricate artistry of handmade textiles, and to immerse themselves in a world of craftsmanship that connects the past with the present. It’s about losing yourself in luxurious materials, the textures, and the traditions that shape every piece of bamboo bedding.

From the outset, we knew Lost Loom needed a brand identity that felt timeless yet modern. We developed a visual language inspired by woven textures, natural materials, and understated elegance. The brand’s colour palette is warm and earthy, evoking the tactility of handcrafted fabrics, while typography balances contemporary sophistication with a nod to traditional letterforms.

To bring Lost Loom online, the Shopify store is clean, intuitive and allows space for the brand’s story to breathe. From product storytelling to packaging and imagery, every detail has been considered to connect customers to the thoughtfulness behind each piece.

Lost Loom is more than just a brand—it’s a movement that champions slow fashion, mindful production, and the preservation of textile heritage. We’re incredibly proud to have played a role in its journey.

Explore the full story at www.lostloom.com

Services: naming, brand strategy, brand identity, packaging, art direction, e-commerce (Shopify) web design and build.