This is Cheltenham
- Date 10 March
- Category Project updates
RacingTV is the leading horse racing broadcaster in UK and Ireland, and is the only place with rights to show every race, every day of the famous Cheltenham Festival.
The four-day Festival is a key date in the horse racing calendar, with over 250,000 people in attendance. For RacingTV, and their 65,000+ paid subscribers and enthusiastic social audience of nearly 750k, it’s even bigger.
We worked with their team to develop a keystone campaign that would drive traffic, new subscriptions, and give the brand stand-out in a noisy market. “This is art, this is Cheltenham” creative positions RacingTV’s coverage not just as observation, but interpretation. Being the only place to see every race, their expert presenters paint the full picture, revealing the fine details running through the Festival. Context, tactical nuance, every split-second decision, and the hidden narratives unfolding within each race. Bringing clarity out of the chaos with insight that adds depth to the drama.
The result is a campaign that feels as expressive as the Festival itself; emotionally charged, richly textured, and crafted with a skilled eye. Because at the Cheltenham Festival, every race is a work of art, months in the making.
