We’ve got chill…
- Date 15 September
- Category Project updates
LGT partners with Caerphilly-based Vantastec, the UK’s leading cool van conversion specialists, to deliver a refreshed brand identity and positioning.
Co-founders Gareth Edwards and Colin Smith started Vantastec in 2006 from Edwards’ spare bedroom. The company now operates its specialist temperature-controlled van conversions from its own 30,000 sq ft headquarters in Caerphilly, South Wales, serving customers UK-wide.
Working with the team to reposition the company for its next phase of growth, Limegreentangerine delivered a refreshed brand which is bolder, clearer, and more energised – a truer reflection of Vantastec’s ambition and abilities. It builds on their core strengths of trust, reliability, and confidence, reinforcing their position as market leaders. Most of all, it provides a strategic framework and full brand toolkit for the expertise and customer-first service that sets them apart.
The modernised dragon logo reflects Vantastec’s Welsh heritage, building on a refreshed drawing of their recognisable dragon logo. Its more clearly articulated fan-like resemblance amplifies the brand’s standing as one of the UK’s largest specialists, a reputation which has earned them countless awards.
Edwards and Smith said: “Our new brand identity perfectly acknowledges the past 19 years of success while readying us for the future. We wanted it to reflect our core values, which are crucial to how we operate as a business. Though our operations span across the entire UK, we remain a local business at heart. Supporting our customers and offering tools for them to grow their businesses has always been our goal. The team at Limegreentangerine delivered exactly what we were looking for. We’d like to thank them for all their hard work on this project.”
Below: sample of OLD identity plus the new brand.

