Ellers Farm Distillery is a brand-new carbon neutral distillery and visitor attraction currently nearing completion in North Yorkshire – led by an award-winning team from Heineken, Chase, Diageo, Molson Coors and more.
To support the scale of Ellers Farm Distillery’s ambitious growth plans, and to launch the range of drinks brands soon to come out of the distillery, it has appointed three agencies to deliver strategy, creative, integrated PR, events, marketing and more on a retained basis.
YesMore drinks marketing agency has been appointed to lead overarching marketing strategy and creative; PR firm Hatch has been hired to drive trade and consumer communications, while Limegreentangerine will manage brand and website. All three were chosen following a competitive pitch process.
The roster of agencies will deliver work across the full portfolio of forthcoming brands from Ellers Farm Distillery. Ellers Farm Distillery is set to be carbon neutral from day one, with sustainability at the core of all its operations, aiming to support and lead the industry in balancing people, profit, and the planet.
Speaking of the appointments, Gee Lilwall, head of marketing at Ellers Farm Distillery, commented: “Ellers Farm Distillery is starting from the ground up – we have literally created the distillery, brands and products from scratch. We believe there’s a better way of doing things – more than being just carbon neutral, but actively good for the planet, and creating the best marketing experiences in the industry. We are delighted to have taken on agencies that not only boast excellent industry experience, but who are also a fantastic cultural fit to integrate with us and our brands. Having spoken to numerous agencies, we knew these three were the right fit right from the start.”