As Wales prepare to head into their first major tournament since 1958, we unveil a digital overhaul for FA Wales just in time for the upcoming UEFA European Championships.
Late last year, we were appointed to design a new FA Wales website to lead the association into a new era. Our brief was to drive meaningful and responsive connections to fans new and old, giving them the full digital experience that they deserve.
As an extension of the ‘#TogetherStronger’ marketing campaign, the new website acts as a platform for sharing the latest football news across social channels, bringing the fans closer to the game, and closer to the Welsh players. We have also developed a section of the site specifically for clubs, FA Wales members, and press for managing rules, regulations, suspensions and other official football documentation. Together, these features allow the site to serve as a hub for Welsh football in all of its dimensions.
Our Creative Director, Andy Rees, says, “We were overjoyed to win this project and bring it back to Wales. The Limegreentangerine team have gone above and beyond to ensure the new FA Wales website is a useful, dynamic, data-rich resource for all Welsh football fans. The new website solidifies Wales’ place as serious players on the footballing world stage as we head towards the Euro’s in June.”
Looking forward to its release, New Media & Publications Manager at Football Association of Wales, Rob Dowling, says, “The Football Association of Wales needed a website that can best serve all of its different functions as the governing body of the game in Wales, from international football and domestic cup competitions to the rules and regulations of the game. It was also vitally important that all of the FAW’s rich digital content is represented across all of our platforms. Limegreentangerine were identified as the Welsh company who could help make all of this possible and their dedicated and skilled team have worked tirelessly to help us create a website that will take us to EURO 2016 and beyond."
Head on over to www.faw.cymru to see the new site.