Wasting no time to push the first sprouts of ‘something-like-normality,’ through in the tentatively nearly post-lockdown era, MG has come straight out of the blocks and announced the launch of their new top-selling mid-range SUV, the MG ZS.
The new petrol model, which MG anticipates will dovetail with their market-disrupting electric ZS EV, comes packed with fresh new features including a 360° around view camera, Apple Carplay and bi-function LED headlights and more, all rolling on 17" diamond cut alloy wheels. With a 7 year warranty, the New ZS package starts at under a cool £15k, making it an extremely competitive proposition.
Limegreentangerine has worked with MG to develop and support the range of pre-launch and activation, in-dealer and campaign assets. The Evolved for Life campaign focusses on the refresh and upgrades, modern life-friendly versatility and the package value. Here’s a peek, much more soon…
We’ve been working with the fast-growing brand for over two years, having initially launched the new MG3 in 2017, and the flagship electric ZS in 2018. This launch signals the first significant move of what is planned to be a significant, pacey year. Project in collaboration with our friends over at PHM Group.