Brand strategy & planning
Design is as much about effectiveness as it is aesthetics. We research, analyse and plan to establish authentic points of difference – defining an interwoven series of semantic characteristics. These can persuade, evoke emotion, tell a story, enable dialogue and solve a problem. If the strategy is solid and the semantics are right, the sky’s the limit.
What’s in a name? Well, lots actually. Choosing the right name can make a huge difference to the commercial success of a brand. So if you want to become a household name, you’ll need something that packs a punch right from the off. Our process involves in-depth research, analysis and testing to make sure that you bound leagues above your competitors.
Logo / mark
Your logo is the face of your business, and no one wants an ugly face. A great logo can truly be timeless. It can encapsulate your persona and provide the pivot of your brand. The logos that come out of our studio are carefully reasoned. They are not just made, they are crafted, with the ultimate aim of being memorable, long-lasting and intelligent.
Your graphic language is how your business visually communicates to the world, encompassing an expansive series of customer touch points; a sum of many moving parts where the devil is found in the implementation. Some of the most valuable work continues after the logo is delivered, because brands with personality are alive and continually evolving.
With a comprehensive set of guidelines you can show others how to use your brand to its full potential and, more importantly, consistently – wherever it may appear. We’ll provide instructions to cover the tiniest detail, from the style and treatment of imagery, to the right font and document layouts. No stone is left unturned.
Your brand should be a huge asset to your business, and trademarking protects it from imitators. By protecting it, you can sell it, franchise, licence it and ensure no one nicks it. We’ve trademarked our creations both nationally and internationally, giving our clients total protection and peace of mind.