The UK’s leader in smart card technologies
Fujitsu-owned ACT (Applied Card Technologies) is the UK’s leader in smart card technology and digital transactions. Powering over 1.1 billion (yes, billion) transactions per day including digital travel ticketing, e-money schemes, tourism and loyalty programmes, ACT are recognised as the sector leader and innovators. Clients include Arriva, Great Western Railway and National Express.
ACT’s technology harnesses and manages complex workflows, transactions and data relating to their customers’ business operations. This presents real-time, simplified business information that supports day-to-day smart card operational management.
We were appointed by ACT to distill and redefine the positioning strategy and visual language, to lay foundations for how the brand should behave and speak in all its communications in order to drive the sector narrative.