Things that make you go cheeeeese
What do you typically think of when you think of a dentist? Boxster-driving middle-aged men cruising towards retirement? All the same? Magnolia walls and sterile-smelling waiting rooms? Maybe just expense!? With already-busy patient lists and a purist attitude, there seems little appetite to change in the sector. That leads to a market gap. Bamboo is the outsider.
In redefining expectations, by tapping into a youthful ‘cosmetic spirit’ and by flipping industry norms, brands can take ownership of a space. Investment in a bold, targeted brand can underline this. To some the dentist is scary, folks want understanding and reassurance, barriers need to be removed. A perfect smile has the power to lift self-worth and increase swagger tenfold; a smile can, palpably, change lives, and to many the expenditure is a big decision.