Where space meets place

cam-2-crop.gif Black and White Shot of Cardiff City

  • Property
  • Strategy
  • Brand
  • 3D
  • Animation


Campus is a unique vision to shape a new district for Cardiff. It’s ambition is to place tailored office space as a central pivot of a wider vista; fostering a package that’s enticing to the very best talent looking to live amongst the action and work for forward-facing scale-up stage tech companies.

Building on Cardiff’s strengths as a multi-lingual, multi-cultural world-class capital, Campus aims to play a key part in growing the city as a globally connected destination by developing a district of a blended myriad of high-paced moving parts.

Cardiff can provide an enviable quality of life and a vast untapped talent pool and with that, Campus sets out a plan in which everyone has a stake. Inviting potential investors who both share their vision and see this for the potent, latent opportunity it is, they asked Limegreentangerine to develop a distinctive brand identity.

The Campus brand breaks from category clichés, defining stand out with a bold visual style.

Cardiff Technology District

The identity brings a communal theme to crown a rich, organic visual literature charged with energy, motion, emotion, expression, abstraction, and creativity — an apt anchor point connecting intangible qualities of members and ecosystem. The progressive C icon is a construct of many elemental floor plan footprints, forming a whole. As part of the model, there are no tenants, only members, meaning everyone has a stake in the whole and no one gets left behind.

building construction hoarding

An ambitious home for Cardiff’s potential. A place where imagination thrives. 

Shared knowledge, ideas, ambition, and space.

An ambitious new development for Cardiff. Bringing together a community of like-minded scale-up tech innovation companies to create a proposition that goes beyond bricks and mortar. A district that houses a collision of life and industry, helping attract a rich stream of talent. Whilst Cardiff is clearly pivotal, the brand is transcendent and confident, distinct from Member’s own brands, and able to pivot from corporate to playful. 

brand photography
brand photography
brand photography
social campaign


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