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Dutch Rummers

Geboren in reis, born in voyage…

dutch-spin.gif Dutch Rummers Header

  • Food & drink
Overview
  • Brand
  • Packaging
  • 3D
  • Animation

Challenge

Dutch Rummers is a range of bold, dark rums made according to the methods first employed by the Dutch settlers in Brazil — invoking the spirit of the original Dutch Rummers.

At the beginning of XVII Century, Holland was the most modern and technologically advanced country in all of Europe. In those years, the Dutch were the pioneers of commercial distillation on a large scale. The Dutch West India Company occupied the coastal region of Pernambuco, now Recife, in Brazil, a great producer of sugar. The Company made great investments, bringing from Holland men, capital, technical skills and equipment.

dutch rummers rum design
dutch rummers rum design
Dutch Rummers Logomark

Character building

Rum has an image problem; its reputation as a cheap mixer belies its complex character. Rum’s aged variants can play in the ‘discernment’ space occupied by Cognac and single malt whisky, while its origins in the Caribbean and Latin America offer strong credentials of provenance. With so many rich stories and history, there are few brands who can credibly build this into brand persona in the category. Rummers aim to capture that space by partnering with Dutch rum specialist E&A Scheer, to bring a new premium range of rums with strong heritage to the international market. 

3d render
3d render
3d render

Beautifully printed using hot foiling, embossing and high-build techniques, the antique-style label is laden with layers of storied trinkets. Dutch Rummers celebrates the group of academics, forward- and backward- thinking Dutch scholars, drinkers and distillers who can trace roots back to the original Dutch rum made in Brazil, Barbados, Martinique and the Caribbean. Taking its name from the heavy drinking vessel made renowned by Dutch mariners, that some say lent its name to rum.

Rummers won two IWSC 2022 Bronze Awards.

rum label design
rum label design
rum label design

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