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Dutch Rummers

Geboren in reis, born in voyage…

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Dutch Rummers

Geboren in reis, born in voyage…

Background

Coming to market in early 2020, Dutch Rummers is a new range of bold, dark rums made according to the methods first employed by the Dutch settlers in Brazil — invoking the spirit of the original Dutch Rummers.

At the beginning of XVII Century, Holland was the most modern and technologically advanced country in all of Europe. In those years, the Dutch were the pioneers of commercial distillation on a large scale. The Dutch West India Company occupied the coastal region of Pernambuco, now Recife, in Brazil, a great producer of sugar. The Company made great investments, bringing from Holland men, capital, technical skills and equipment.

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Beautifully printed using hot foiling, embossing and high-build techniques, the antique-style label is laden with layers of storied trinkets. Dutch Rummers celebrates the group of academics, forward- and backward- thinking Dutch scholars, drinkers and distillers who can trace roots back to the original Dutch rum made in Brazil, Barbados, Martinique and the Caribbean. Taking its name from the heavy drinking vessel made renowned by Dutch mariners, that some say lent its name to rum.

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detail view
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development
3D packaging visualisation
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