Ellers Farm Distillery
- Destination
- Food & drink
- Retail
Overview
Launching in 2022, Ellers Farm Distillery (Ellers) is a new carbon-neutral distillery based in the naturally beautiful setting of the North Yorkshire countryside. The state-of-the-art distillery is one of the top three largest in the country, capable of producing 2 million bottles per year, and has been built with a sustainable mission at its core. Carbon neutral since day one, and with an ambition to be climate positive within three years, Ellers’ commitment to balancing people, the planet, and profit for the good of everyone has earned them a B Corp® accreditation. Oh, and Ricky Gervais is a co-owner.
Led by a management team with experience built working all over the world with brands including Heineken, Chase, Ciroc, Diageo, and more, Ellers appointed Limegreentangerine to help develop a brand strategy and engaging visual identity for the distillery and drink ranges. As part of a roster of agencies, our partnership underpins the ambitious growth plans, supporting the launch of a range of drinks brands over strategy and creative, on- and offline.
Grown not made
Set within a scenic enclave with sweeping north Yorkshire vistas, Ellers are committed to product excellence and sustainable practices.
A story through type
We worked with typographer Simon Walker to craft a bespoke typeface, EFD Headline. It develops his retail typeface, New Forest, adding a more robust, weathered finish and creating special ligatures and quirky, nested letter pairs. The headline font is paired with Baton, which brings a charming personality to the body text. The logo, in turn, drawn by renowned illustrator Chris Mitchell, prominently features Ellers’ resident owl, setting a watching brief for the company’s environmental pledges.
The type, along with distinctive label shapes for house brands, forms part of a suite of brand signatures throughout. These complement rather than clash with the hero brand, Dutch Barn Orchard Vodka, which stands alone outside of the EFD brand stable. Small Batch Spirits – a range of experimental seasonal liqueurs – develop the house illustrative style with extra depth, whilst Y-Gin absorbs it wholly.
Turning fans into customers
LGT just ‘get it’. Consistently. Their passion, enthusiasm, and ease to work with means I know I can rely on them to deliver time after time. I never need to worry about the quality of thought and output from LGT, they make my life incalculably easier.
