Living at The Fitz
Nestled just 100 yards from Queen Street at the gateway to Cardiff’s retail district, The Fitzalan is a new, premium student accommodation complex. It boasts some of the most spacious rooms, studios and communal areas in Cardiff, housing its own on-site and free-to-use gym, launderette, cinema room as well as a music room, gaming pods, pool and ping pong tables. With interiors created by renowned designer Naomi Cleaver, The Fitzalan is a unique and stylish building, sanctum from the hubbub of the city centre.
Property developers McLarenPMG asked Limegreentangerine to help tell their story and secure their proposition in an increasingly saturating and competitive market. Marketing was led by a national multi-site management company along with several other local sites, and The Fitzalan had been absorbed into their house brand. They sought to stand apart and identify a unique message, needing a fresh visual direction to support marketing efforts.