From India with love
Since 1995, multi-award-winning and consistently lauded as being the best around, Gateway of India has been Trip Advisor top-rated. Nestled in Cardiff suburb of Rhwibina, their Indian and Bangladeshi heat-at-home dishes are cooked freshly on-site, using traditional family recipes honed over generations and centred around incredible, premium-grade quality meat, vegetables and spices (their pakoras particularly, are awesome). It’s far removed from what you’d expect from a typical greasy take out; every dish is cooked with real, genuine, attentive and heartfelt care.
However, this didn’t quite align with a dated and staid brand appearance. With significant growth planned it was time to refocus the brand, positioning and to take sales online to unlock opportunities beyond the CF postcode. Therefore, the brief was to create a scalable brand language to articulate a real, engaging difference in the market.