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Hoppy Seabird

Beers to squawk about

  • Name generation
  • Brand identity
  • Illustration
  • Packaging
  • Copywriting
  • Food & drink
Hoppy Seabird

Beers to squawk about


Debuting at the 2017 Craft Beer Rising Festival held in London’s Brick Lane, Hoppy Seabird is a new range of craft beers from Gower Brewery. 

Launching as an initial range of three bottled lines – an APA, an IPA and a lager – with a fourth, a silky oatmeal stout, to follow shortly – the brief was to tap into the ‘new age’ beer sector with a new brand that doesn’t take itself seriously and whose burst of charm was equal only to its signature aromatic burst of hops. By dovetailing and extending the Gower Brewery’s heart, we helped craft a new proposition.

beer design

The new brand takes reverent cues from common elements of the Gower Brewery badges – combining the seagull ‘centurions’ and the hop icons to create a new, personable visual identity. We called it Hoppy Seabird, and it makes nest for a striking illustrative identity.

Balancing modern with nostalgic, the packaging leverages a limited colour palette with bold type (set in Intro, a sea-worthily chunky typeface). This fresh visual treatment, and an important part of our packaging strategy, helps the bottles pierce the noise in fridge shelves loaded with more decorated labels.

Side view
hoppy trio close

Look who’s squawking

Just a few months on and Hoppy Seabird is already available in over 20 outlets. The project has been featured on Packaging of The WorldThe Dieline, Oh Beautiful Beer, Lovely Label and Design Week (amongst others) and features in LÜRZER'S ARCHIVE 200 Best: Packaging Design (published summer 2017).

hoppy 3
We wanted something fun and quirky, something that was still wholly ‘us’, but didn’t necessarily connect with the same audience in the same way. We think we’ve cracked it with Hoppy Seabird. We can have a lot of fun with it and the response at the bar has been superb. Matt Joslin, Co-Founder