Seeing the bigger picture…
Originally founded in 1978, Keen Insurance provide tailored private and commercial insurance and investment solutions. It is to this day a thriving close-knit family business, with over 10,000 personal and commercial policies on their books from all over the UK. They were in need of a complete brand overhaul.
The insurance and financial sector have perhaps evolved more dramatically than most in recent times. Away from the traditional high street broker to an online market where the consumer has become their own adviser. For that reason the brief required imaginative thinking to portray Keen as a modern brand, communicating experience, trust, gravitas and expertise; without compromising on character or professionalism. Needing to inspire confidence, it sought to speak of the longstanding relationships Keen has nurtured over many years.