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Electric for all

Making of the TV commercial

  • Strategy
  • Advertising
  • Film
  • Copywriting
  • Animation
  • Automotive
MG TV commercial

Making of the TV commercial


Limegreentangerine have worked with MG Motor (MG) to bring to life their new electric SUV, the ZS EV, to the small screen.

Working with partners, London-based marketing consultancy PHM Group and illustrators, Hend & Lamiaa, the advert homes in on MG’s core brand values; family, fun and great value. The result is a distinct and uplifting commercial that’s underpinned by the value mantra of MG. The ad, which carries an ‘electric is for all’ message, will initially air on the ITV Network and ITV Hub until the 28 October 2019.

Full case study coming soon…

Working with the team on this project has been fantastic, right from the initial pitch process through to implementation – they not only saw the importance of brand, tone of voice, and storytelling, but also needing to produce a commercial which is aligned with our overall sales strategy. The result is a stunning commercial which we feel completely encapsulates our brand and will speak to our target audiences in the right way. Daniel Gregorious, UK Brand & Marketing Manager