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Electric for all

Making of the TV commercial

Services
  • Strategy
  • Advertising
  • Film
  • Copywriting
  • Animation
Sector
  • Automotive
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MG TV commercial

Making of the TV commercial

Background

Limegreentangerine have worked with MG Motor (MG) to bring to life their new electric SUV, the ZS EV, to the small screen.

Working with partners, London-based marketing consultancy PHM Group and illustrators, Hend & Lamiaa, the advert homes in on MG’s core brand values; family, fun and great value. The result is a distinct and uplifting commercial that’s underpinned by the value mantra of MG. The ad, which carries an ‘electric is for all’ message, will initially air on the ITV Network and ITV Hub until the 28 October 2019.

Full case study coming soon…

Results for all…

Pre-registrations were sold out before the MG ZS EV hit the UK dealers. On the first day the ad was launched, over 1,000 online dealer searches were recorded, securing over 150 reservations of the car. Not only did the ad lead to a 159% YOY increase in website sessions, test drive requests rose by 975% across the range, smashing all targets. This has all helped MG have their most successful year yet, with brand sales up 45% YOY.

Working with the team on this project has been fantastic, right from the initial pitch process through to implementation – they not only saw the importance of brand, tone of voice, and storytelling, but also needing to produce a commercial which is aligned with our overall sales strategy. The result is a stunning commercial which we feel completely encapsulates our brand and will speak to our target audiences in the right way. Daniel Gregorious, UK Brand & Marketing Manager