Making of the TV commercial
Limegreentangerine have worked with MG Motor (MG) to bring to life their new electric SUV, the ZS EV, to the small screen.
Working with partners, London-based marketing consultancy PHM Group and illustrators, Hend & Lamiaa, the advert homes in on MG’s core brand values; family, fun and great value. The result is a distinct and uplifting commercial that’s underpinned by the value mantra of MG. The ad, which carries an ‘electric is for all’ message, will initially air on the ITV Network and ITV Hub until the 28 October 2019.
Full case study coming soon…