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Private, alternative, high-end boutique

  • Brand identity
  • Collateral
  • Website
  • Ecommerce
  • Film
  • Leisure
  • Tourism

Private, alternative, high-end boutique


Marking itself as an exclusive alternative to high-end hotels, MillView is a first-of-its-kind, privately-owned unique accommodation in Cardiff. Designed for luxury breaks, business events and entertaining, it peers over the Principality Stadium from a discreet location tucked away from the hustle and bustle.

Spread across two spacious floors, it is a distinct and eclectically finished luxury duplex penthouse apartment housing four individually designed bedrooms, combining the feel of a boutique guest house with the freedom and privacy of apartment living, with staff on-site to serve as needed. With a nightly price tag to match, it truly is unlike any other accommodation most are likely to stay in.

interior design
interior design
interior design
living area

Housing the owner’s incredible collection of artworks and collectables acquired from decades of travel and work all over the world, no expense has been spared – down to the smallest detail. The magnificent centrepiece of the living area; a lit, handmade Flower of Life copper mantle, imported from the Balearic Islands, crowns the living area’s defining balcony view out to the stadium and embankment. This then, with its spirit and intricate form, provides the bond for the identity system complimented with a colour palette drawn from key pieces of furniture.

hotel brand assets
web overview

Luxury online

At a top price point quality photography is imperative. Matt Cant has worked for some of the biggest names in interior design including Grand Designs so was the perfect fit for this commission, truly capturing the essence of MillView in its various guises and glory.

The website, likely the first touchpoint to new guests, is stripped back in design, balancing the opulent with the intriguing. Impressive large images presented with minimal type aims to seduce the visitor while the extensive facilities and extras available complete the picture. The site whets the appetite, peering behind a door to a venue that only a fortunate few can afford to experience.

millview website
brand assets
brand assets

Take homes

From notepads to house vino bottles; from coasters to ash-trays (they have a relaxed policy on smoking); and from toiletry miniatures and robes to matchbooks and desk stationery; every element and each touchpoint — or ‘nickables’ as the management like to think of them — is considered and kissed with the MillView brand. Notebooks and postcards feature artwork from the walls, reflecting MillView as a sophisticated sanctuary away from home.

Take a look around here.

brand assets
brand assets
brand assets