Moody Meadows
Find your unexpected…
Introduction
Quiet and picturesque, located in Ceredigion, between Aberaeron and New Quay, Bargoed Farm is an idyllic base to explore West Wales and the beauty of Cardigan Bay, where scenic coastlines meet rolling countryside. As a guest, you’re invited to pitch your tent, park your camper next to a hot tub with a view, stay in stylish Scandi-lodges, or in a rustic farmhouse that sleeps 12. For something fun and quirky, the Moo-Tel is cosy, comfy and perfect for couples, families, and small groups. Day visitors are catered to by an on-site farm shop, a soft-play barn, a play park, a trampoline park, a restaurant and bar, plus a quirky wedding and event space. Every stay is dog-friendly, blending comfort with nature and always accompanied by a warm welcome.
However, the Bargoed name had become problematic since it was often mistaken for the town two hours south, along with the scale of the site and ambition outgrowing the ‘farm’ moniker. The goal of our project was to help the brand reinvent itself under a new vision and establish itself as a confident destination brand. The new name ‘Moody Meadows’, led to a renewed sense of purpose and spirit more closely aligned with the place itself. That’s where Limegreentangerine came in.
Client
Moody Meadows
Industry
Hospitality, destination, tourism
Services
Strategy, brand, illustration, website
Visit
Find your unexpected.
To truly understand Moody Meadows, the LGT team headed West, to immerse ourselves in the landscape, culture, and character of the site and setting.
What emerged was a singular challenge: not just to design a brand, but to bottle a feeling – precious time spent with loved ones set amongst incredible rolling landscapes, and to create a destination brand that speaks to, and unites key audiences. A base to discover, unplug and play.
Beyond this, critically the brand had to bring together all the working parts of the farm, moving from a simple campsite with a restaurant to a full destination ecosystem. Whether a camper, a diner, a wedding guest, or soft play parent, the brand experience should be joined-up and broadly absorbing.
The Moody name, and the Highland Cow theme that runs throughout the site, is synonymous with the brand. The Moody Cow Bistro, for example, is a popular destination for guests and locals alike, so it made complete sense to lean into that.
Before & after
UNCONVENTIONAL, CURIOUS, JOYFUL…
Awarded ‘Best Caravan Park’ and ‘Children’s Play Centre of the Year’ in the 2025 Wales Hospitality Awards, Moody Meadows is not your average campsite, in all the best ways. For the curious, the laid back, or the ones who like their adventures with a side of comfort, they’ve got it all. Our approach focused on clarity, emotional resonance, and long-term flexibility, built around these pillars.
We tapped into the drawer of escape, the joy of adventure, a natural sense of quality, and an unconventional rustic charm that’s woven through the site. This patchwork inspired a thread scored by a big idea, an invitation to ‘find your unexpected’.
This visual strategy builds a distinctive, unified destination brand that feels authentically rooted in its landscape but alive with curiosity and playful character, allowing Moody Meadows to stand apart in a crowded category.
PLAYFULLY SPIRITED
The brand is led by playful illustrations and engaging photography. Graphics and fonts that feel approachable, vibrant colours, and a little unconventional charm.
A colourful illustration style that is designed to transport you into a place where nature and unplugged adventure sit together. From the natural beauty surrounding the campsite to the delicious food and warm, inviting accommodations, allied with supporting textures inspired by the natural surroundings (bark, feathers, petals, leaves, sand, etc.), the library paints a picture of a joyful, memory-laden escape to the heart of West Wales. Above all, the new brand is warm, welcoming, and slightly whimsical, true to the spirit of a much-loved, family-run enterprise.
The result is a brand that captures the absorbing, natural beauty of the Ceredigion landscape while remaining soft, personal, and intriguing. It invites curiosity and pitches Moody Meadows as a setting to make memories. It suggests atmosphere and story. And crucially, it gives the business room to grow.
LOOKING FORWARD
Since the rebrand, the team has embraced the new name and identity kit across signage, digital channels, and customer communications, with overwhelmingly positive feedback from regulars and new visitors alike. It’s a clear signal of ambition, but also of care – a strategic evolution that strengthens the bond between people and place.
This project is a strong example of how place-led businesses can use brand strategy not just to reposition, but to unlock the next stage of their growth, without sacrificing the soul that made them special in the first place.
BRAND PHOTOGRAPHY
We were very fortunate to partner with LGT. They took time to really get to know our business, asking insightful questions and genuinely listening to our answers. They identified our marketing and brand weaknesses and proposed solutions that have proven effective in helping us address them. The workshops were incredibly useful in helping us clarify our vision, and we are beyond thrilled with the work. The results have significantly improved the professionalism of our offering, feelings resoundingly echoed by staff and guests alike.