Reeve the Baker

Taste is our family tradition

bakery brand photography

Introduction

In 1952, Harold Reeve’s passion for craft baking laid the foundations for our continuing pursuit of excellence, a tradition they still honour daily. Family-owned with over 80 years of history, serving communities across the South West of England Reeve is now managed by a third-generation family baker. Known for their commitment to craft baking, they use locally sourced ingredients to create a wide range of artisanal breads, pastries, and baked goods. With thirteen bakeries located on high streets throughout Wiltshire, Dorset, and Hampshire, Reeve the Baker continues to be a staple in local communities, delivering fresh goods daily.

Client

Reeve the Baker

Industry

Food & drink

Services

Illustration, web design, photography, video

bakery photography
bakery photography
bakery photography

Website

The design and layout of the website follow the Reeve shop aesthetics; clean and simple, with a warm, artisan feel reflecting its family-run heritage. The homepage highlights their craftsmanship and their product focus. Navigation is user-friendly, with clear menu options for locating shops, learning about their process, and viewing allergen information.

Building the brand

The site’s typography and visuals evoke a sense of tradition and quality. Overall, the new website reinforces the brand's dedication to excellence in baking. Hand-drawn, pencil illustrations of product and shop fronts are soft, earthily toned, and lightly vintage aligned with the natural ingredients and homemade quality associated with Reeve. Soft textures and tones reinforce a sense of history and craftsmanship, making the visual experience feel warm, approachable, and rooted in heritage.

Combined with photography and video framed as a customer-eye view of walking through the store, with close-up footage of the early morning baking, draws a brand of real depth and warmth, at the heart of the communities Reeve bake for.

baked goods
illustration
bags
type
reeve the baker website and illustration
illustrated map

The new website has had a brilliant response from our customers, across the board. It’s helped us tell our story in a way that sets us apart from both smaller independents and larger national chains.

Gary Reeve, Managing Director
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