The PGA
Since 1901…
Introduction
The Professional Golfers’ Association – the world’s oldest PGA and a cornerstone of the global golf community. Tracing their founding as far back as 1901, The PGA® was created to elevate professional golf and champion those who make their living through the game. The PGA and PGA Professionals exist to enhance the golfing experience of hundreds of thousands of golfers across the world.
Today, with a membership of over 8,000 across 80 countries, The PGA continues to shape the sport at every level. From training and educating professionals to degree level, to supporting careers in coaching, club management and beyond, The PGA equips its members with the expertise to grow the game and enrich the experience for every golfer.
It’s a partnership built on shared values: excellence, heritage, and a deep commitment to the future of golf. We’re extremely proud to have been working with The PGA team over the last 12 months, to deliver a brand evolution and digital transformation project.
Full case study coming soon…
Client
The PGA
Industry
Sport
Services
Brand, website
Visit
“We tasked Limegreentangerine with a uniquely complex challenge: modernising the visual identity of a 125-year-old brand, while preserving our iconic logo that resonates with golfers and audiences worldwide.
What impressed us was their meticulous approach to understanding not just our brand, but the diverse applications required across our various business areas. They have delivered a truly flexible visual identity complete with a sophisticated colour palette and typography system that works seamlessly across our digital platforms, including the new website they built for us.
LGT’s commitment to getting it right was evident throughout the project. They understood the weight of responsibility that comes with refreshing a brand with such heritage and global recognition and the team went above and beyond at every stage, ensuring that every element of the new identity would serve our Members effectively. We couldn't be more pleased with their work and professionalism and look forward to continuing to work with them through the implementation phase and beyond.”