Just be a friend campaign
Time to Change Wales (TTCW) is the first national campaign aiming to end the stigma and discrimination faced by people with mental health problems in Wales. They tasked us with creating a marketing campaign to help bring the issue to the fore. A campaign that would be different from the norm and buck conventions usually associated with typical, often humdrum health campaigns.
Their analysis showed that friends and family often don’t believe they are qualified, capable or strong enough to help someone with a mental health problem and instead choose to shy away or skirt around the topic, feeling unable to start a conversation about it.