Harness the power of Traveline Cymru
Traveline Cymru is the number one supplier of public transport information across Wales. To maintain their lead in this sector, Limegreentangerine devised, developed and launched an advertising campaign for 2013 – Traveline Heroes. The campaign followed a particularly snowy winter during which their live travel updates and an array of services helped minimise travel disruption for countless people across Wales. They had garnered bundles of real-life case studies from users who had raved about the service and wanted to place those people front and centre in a new campaign. They just needed a hook – that's where we came in.