Watts & Morgan

Life begins at home…

Watts & Morgan Website on iPad 5 Watts & Morgan Banner

  • Property
  • Strategy
  • Brand
  • Web design
  • Social
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Established in 1857, Watts & Morgan is one of the oldest firms of chartered surveyors, auctioneers, valuers, and estate agents in South Wales.

With a vast amount of local knowledge, they can offer extensive services on virtually every aspect of property-related matters within the residential, commercial, and agricultural property markets. They serve the people of Penarth and the Vale of Glamorgan from their three branches and their 40-strong team.

Nice house for sale

Before and after

logo before
logo after

brand platform

Watts & Morgan’s client base sits primarily to the top end of the market. Their old brand, unchanged for decades, jarred with this market positioning. We created a versatile type lockup set in a modern semi-serif typeface to better represent the team’s voice and elegant brand persona. To complete the brand update, it pairs with a simple colour palette.

colour palate

for sale sign

The response from both staff, buyers and sellers alike has been universally effusive… we’re beyond pleased with the results and the whole changeover couldn’t have been more painless. This new edge is extremely important to our business as we enter what could be challenging market conditions.



The website boasts a sophisticated and user-friendly property search functionality, designed to simplify the users’ quest to find the perfect property. Whether the user is in the market to buy or rent, the advanced search and filtering capabilities on the website empowers the user to explore an extensive collection of properties that align with their specific preferences and criteria. With a commitment to excellence and a passion for customer satisfaction, the property search journey is seamless and responsive.

Property Listing Page


Finding a property can be a real struggle, but the Watts & Morgan website makes this process seamless for the customer. Ranging from the initial search to filtering the results and finding the ‘one’. Once the user finds their perfect property, the core details of the property are always visible to them, regardless of scroll depth. Address, price and branch details are highly visible, allowing them to make the next step in the sales process without hassle.


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