We first met Yannis Pitsiladis, scientist and leader of the project at the tail end of 2014. He was looking for branding and a website that would put the Sub 2 project on the map, and came to Limegreentangerine for help establishing a logo, brand and website. A year down the line, Yannis has been talking to Jeré Longman of the New York Times about the project that attempts to stretch human performance to it's maximum.
Yannis met Longman at the Dead Sea, Israel, where he travelled with his runners specifically for the higher oxygen level that the naturally enriched air beholds. Remembering the journey and thought behind the project, Yannis takes a trip down memory lane, revisiting the project’s beginnings, the daily struggles and looks towards the future and his belief in achieving the sub 2 marathon.
Some think it just isn’t possible, but many believe that it’s only a matter of time until the 1:59:59 is achieved. Yannis, a true believer in the science behind the running, tells Jere Longman of the New York Times, ‘What excites me is understanding the limits of human performance, what can man do?’